Articles About Writing Web Copy & Sales Letters

The Magic of The Free Offer:

You may think an offer always has to be a discount. Not so.

In fact an offer is a combination of all the elements combined

into the deal you're presenting. Here are a couple of ideas...

Writing Copy for your Website is Different Than Traditional Direct Marketing Copywriting

Is Your Website Simply a Pretty Billboard or A Lead Generation Machine? Your job is to qualify website visitors and persuade them to take immediate action. Using your website as a pretty billboard to show off your fancy new office is...

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